MANIPULATIVE INFLUENCE OF PRINTED AND ELECTRONIC SOURCES IN THE IMPLEMENTATION OF THE INFORMATIONAL COMPONENT OF MODERN ARMED VIOLENCE

Abstract

The article states that the aggression of the russian federation in 2014 was accompanied by significant manipulative pressure on the Ukrainian information space. The justifications for a full-scale invasion in 2022 broadcast by russia are also based on the manipulation of a number of concepts. Accordingly, the need to support information hygiene is emphasized, which is impossible without a scientific analysis of technologies of manipulative influence of printed and electronic sources of information. It was established that the main characteristics of printed sources are widespread, availability, cheapness, possibilities of multiple use, on the other hand, rather low efficiency. Electronic sources are characterized by high efficiency, and radio and television have a mass audience. It is noted that significant transformational processes are taking place today in the defining characteristics of the indicated tools of information influence. In particular, the presence of traditional mass media in the Internet space is expanding, content production is focused on a global level and is fragmented depending on the preferences of a specific audience, mechanisms of interactive communication with the consumer and technical possibilities for manipulating the content of the material are used. The article emphasizes that information influence technologies are built on the basis of leading characteristics and modern transformations of printed and electronic sources. It is noted that the following technological methods are widespread: fragmented, selective informing; “information shaft”; information clichés; “hanging shortcuts”; “exploitation of double standards”; publishing shameful information about the opponent; “numbers game”; “false analogy”; construction of messages with content imbalance; exploiting the authority of certain persons; replication of existing and artificially created myths and fakes. It was determined that the main means of counteracting the indicated manipulative mechanisms is a complex of political-legal, social-informational and educational and force measures.